Breaking the foreign monopoly, where is the road for domestic elevators?
China’s elevator market is the world’s elevator competition, and the eight major world elevator brands have manufacturing bases in China. It seems that the elevator market is booming, but in the past ten years, foreign brands have occupied the absolute leading position and the right to speak in the market.
In recent years, China’s elevator industry has moved forward in continuous learning and dedicated research and development. The China Academy of Building Research took the lead in developing five complete machine technologies, including medium and high-speed AC passenger elevators, variable frequency speed regulation machine room-less elevators, and bus-type escalators, and provided the technologies to more than 30 domestic manufacturers, contributing to the development of the domestic elevator industry. Unsure of the foundation.
Under the transformation of new models, new ideas and new technologies, domestic elevator brands have risen rapidly in just ten years, and the domestic elevator industry pattern has quietly changed.
Although domestic elevator brands have broken the absolute monopoly of foreign brands in the elevator industry. However, in the face of unusually stimulating market competition, small and medium-sized enterprises are still only surviving in a narrow space. Recently, He Yongsheng, general manager of United Fuji Elevator, was interviewed by BE-CU.COM, and shared how United Fuji broke through the fierce competition and achieved an advantageous position in the refined industry with differentiated business ideas.
Grasp the trend and focus on the target market
In recent years, with the rise of domestic elevator companies, the foreign monopoly has been broken, and the domestic elevator market share and industrial structure have been reshaped. Domestic elevator manufacturers continue to make efforts. Driven by both stock and increment, the number of elevators in China has continued to rise year after year.
Dialogue: Based on what reasons, the Chinese elevator market demand has been greatly improved?
He: In recent years, the number of elevators in China has been increasing every year. Of course, it is impossible to grow infinitely, and after a certain level, there will be a relatively saturated state. But even if it is saturated, there is still an annual demand of 700,000-800,000. Because the elevator has a service life, an elevator may need to be updated after more than 10 years of use.
He: In addition, there are policy reasons, such as the installation of elevators in old buildings, this market is also very large; the country vigorously develops rail transit, and the demand for elevators will also increase. For example, a high-speed rail station may have 20 or 30 elevators, and the subway station also has a large amount of elevators.
[Be-cu.com]: In recent years, with the promotion of national macro policies, the acceleration of urbanization, the construction of real estate and affordable housing, and the construction of transportation facilities such as railways, rail transit, and airports are the main driving forces for the development of the elevator industry. In addition, the impact of the renewal and renovation of old ladders and the installation of old buildings cannot be ignored. Affected by the policy, the total demand for elevators in China has increased by 5%-10% every year, reaching 600,000-800,000 units.
Opinion leader
Technology gap narrows, services are at a disadvantage
Competition in the elevator industry has reached a fever pitch. Although domestic elevator brands have ushered in a big explosion in recent years and have regained a certain market share, in fact, foreign brands still occupy nearly 60%-70% of the Chinese elevator market.
Dialogue: Compared with international brands, what do you think is the gap between domestic brands of elevators?
He: In terms of technology, domestic brands have also done very well. Now, in turn, some foreign brands are learning from our domestic brands. Like Thyssen, they use our domestic control system in turn. This is our progress. .
He: At present, there is still a gap in brand effect. Imported brands have comparative advantages in terms of international reputation and service. Because their prices are about 50% higher than domestic brands, they have enough profit to support their services, which is their advantage. But from a technical point of view, the difference between the two sides is already very small.
[Be-cu.com]: Although the technological gap between the two sides is narrowing, foreign brands still occupy nearly 60%-70% of the Chinese elevator market. The remaining 30%-40% market share is divided by more than 700 small and medium-sized elevator companies. For domestic elevator companies, it is the key to stand out, identify product positioning, and develop a differentiated product line.
Future trends
Heavy-duty freight elevators become the new sweet pastry
China’s manufacturing industry is developing rapidly, and the factory buildings are getting higher and higher. In the future, the market share of large freight elevators will continue to increase.
Large-scale heavy-duty elevators are non-standard products, and the advantage of foreign brands lies in being standard and assembly-line products. Domestic brands are better than foreign brands in design ability and time control of non-standard products. Seizing the market share of non-standard products is also one of the ways for domestic small and medium-sized elevator brands to seize food and survive in gaps.
Dialogue: In what direction do you think the entire elevator industry will develop?
He: We focus on the development of heavy-duty freight elevators, especially elevators with more than 10 tons. There are very few manufacturers in the market that can make this product. We are the strongest competitor in the market. We are now designing 15 tons of 20 tons of 40 tons of products. Although the market demand is not as large as that of conventional freight elevators, this is the embodiment of our technical capabilities, and it is also the reason why we need to purchase advanced CNC Machining equipment.
He: The entire elevator industry will develop as a subdivision. Although elevators are a big market, there will be industry leaders or leaders in a certain market segment. We want to be a leader in large freight elevators in the segmented market.
[Be-cu.com]: By purchasing advanced cnc machine or laser cutting equipment, United Fuji took the lead in seizing the large freight elevator market by taking a differentiated route. And it is determined to become the leader in the large freight elevator in the market segment.
Want to know what kind of equipment can realize the market ambition of United Fuji for heavy freight elevators? To become a leader, where is the road? The story of FEIYUE Laser and United Fuji Elevator is unfinished.
- Sometimes we don’t know why we move forward,
- But those who stand taller than us,
- Giants farther than us,
- Lights will be raised.
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